Essential
Needed for the shop to function: cart, checkout, account login, fraud prevention, currency/localization, and storing your cookie choice. These do not require consent.
HOW THIS SITE REMEMBERS THINGS
Cookie Policy
Brain Bumps uses cookies and similar technologies so the store can work, so we can understand what is useful, and — only if you allow it — so advertising can be measured. This page is the documentation for those technologies.
Last updated August 18, 2026
Your choices
When you first visit, we show a banner with two actions:
Accept All — allows analytics, marketing, and preference cookies, and (where applicable) the sale or sharing of data used for advertising.
Customize — lets you turn analytics, marketing, and preferences on or off. Essential cookies stay on because the cart, checkout, and security cannot run without them.
You can also reject every optional category inside Customize. We will remember your choice on this device and honor it in Shopify’s Customer Privacy settings so store pixels follow the same decision.
Accept All — allows analytics, marketing, and preference cookies, and (where applicable) the sale or sharing of data used for advertising.
Customize — lets you turn analytics, marketing, and preferences on or off. Essential cookies stay on because the cart, checkout, and security cannot run without them.
You can also reject every optional category inside Customize. We will remember your choice on this device and honor it in Shopify’s Customer Privacy settings so store pixels follow the same decision.
How we group cookies
Optional
Analytics
Helps us see which pages are used and where the experience breaks. Shopify analytics and any analytics pixels you install load only after you allow this category.
Optional
Marketing
Used to measure ads and, where allowed, to show relevant offers. Advertising pixels (Meta, Google, TikTok, and others you add in Shopify) wait for this category.
Optional
Preferences
Remembers non-essential choices that personalize the visit, such as locale. The on-site accessibility widget uses local storage on your device and is not used for advertising.
Cookies and similar technologies we use
Names and durations can vary slightly by browser, Shopify updates, and which apps or pixels are installed in this store. If we add a new optional tool, it stays off until you accept that category.
Essential
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_essential / Shopify session cookies |
Shopify | Operate the storefront, checkout, and security. Required for the shop to function. | Session to 1 year |
cart, cart_sig, cart_ts, cart_currency |
Shopify | Remember items in your cart and keep the cart authentic. | About 14 days |
_shopify_tm, _shopify_tw, checkout cookies |
Shopify | Complete checkout, prevent fraud, and keep a checkout session stable. | Session to 2 weeks |
secure_customer_sig, _secure_session_id |
Shopify | Keep you signed in to your customer account. | Session to 1 year |
localization, _shopify_country |
Shopify | Remember country, currency, and language so prices and shipping are correct. | 1 year |
_tracking_consent / Shopify Customer Privacy |
Shopify | Store whether analytics, marketing, preferences, and sale-of-data are allowed, so pixels can follow your choice. | 1 year |
bb-cookie-consent (local storage) |
Brain Bumps | Remember your cookie categories on this device so the banner does not reappear and Cookie settings can restore your toggles. | Until you clear site data |
Analytics
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_s |
Shopify | Session analytics — how a single visit moves through the site. | 30 minutes |
_shopify_y |
Shopify | Unique-visitor analytics across visits. | 1 year |
_landing_page, _orig_referrer |
Shopify | Record the first page and referring site of a visit. | 14–28 days |
_ga, _gid, _ga_* |
Google (only if a Google Analytics pixel is installed) | Measure traffic and site performance. Not set unless this category is allowed and the pixel exists. | 1 day to 2 years |
Marketing
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp, _fbc |
Meta (only if a Meta pixel is installed) | Measure ads and, where allowed, retargeting. Not set unless this category is allowed and the pixel exists. | About 3 months |
_gcl_au, _gcl_aw |
Google Ads (only if a Google Ads pixel is installed) | Measure ad conversions. Not set unless this category is allowed and the pixel exists. | About 3 months |
_ttp, ttcsid |
TikTok (only if a TikTok pixel is installed) | Measure ad conversions. Not set unless this category is allowed and the pixel exists. | Up to 13 months |
Preferences
| Name | Provider | Purpose | Duration |
|---|---|---|---|
bb-a11y (local storage) |
Brain Bumps | Save accessibility choices (text size, contrast, reduced motion, and similar) on this device. Not used for advertising. | Until you clear site data |
Local storage
Some features use the browser’s local storage instead of a cookie:
bb-cookie-consent — stores the cookie categories you chose, so we can restore them and reopen settings.
bb-a11y — stores accessibility preferences (text size, contrast, reduced motion, and similar). This stays on your device and is not sold.
bb-cookie-consent — stores the cookie categories you chose, so we can restore them and reopen settings.
bb-a11y — stores accessibility preferences (text size, contrast, reduced motion, and similar). This stays on your device and is not sold.
Partners and pixels
Shopify is our store platform and sets essential cookies to operate checkout and the shop.
Optional analytics and marketing cookies are set only if you allow those categories and only if the matching pixel or app is installed (Shopify Customer Privacy, Shopify analytics, Google, Meta, TikTok, Klaviyo, Recharge, and others).
Apps you add later may set additional cookies in the same categories. Update the table on this page when you install a new pixel, and keep Shopify Admin → Settings → Customer privacy pointed at this custom banner.
Optional analytics and marketing cookies are set only if you allow those categories and only if the matching pixel or app is installed (Shopify Customer Privacy, Shopify analytics, Google, Meta, TikTok, Klaviyo, Recharge, and others).
Apps you add later may set additional cookies in the same categories. Update the table on this page when you install a new pixel, and keep Shopify Admin → Settings → Customer privacy pointed at this custom banner.
How to change or withdraw consent
Use Change cookie settings on this page, Cookie settings in the footer, or add #cookie-settings to any URL on this site.
Your choice is stored on this device. Clearing site data, using another browser, or using private browsing will ask you again.
Withdrawing optional consent does not delete data already sent while consent was on. Email us if you want us to look up a deletion request under our Privacy Policy.
Your choice is stored on this device. Clearing site data, using another browser, or using private browsing will ask you again.
Withdrawing optional consent does not delete data already sent while consent was on. Email us if you want us to look up a deletion request under our Privacy Policy.
Do not sell or share my personal information
If you are a California resident, you can opt out of the sale or sharing of personal information for cross-context behavioral advertising. Open cookie settings and turn off “Sale or sharing of data,” or use the Do not sell or share my data link in the footer.
We do not sell your email list. “Sale or share” here refers to advertising cookies and similar identifiers used for targeted ads, as those terms are used under California law.
We do not sell your email list. “Sale or share” here refers to advertising cookies and similar identifiers used for targeted ads, as those terms are used under California law.
Browser controls
Most browsers let you block or delete cookies in Settings. Blocking essential cookies can break cart and checkout.
You can also use Global Privacy Control (GPC) where supported. Shopify’s Customer Privacy tools honor GPC for sale-of-data opt-out when that signal is present.
You can also use Global Privacy Control (GPC) where supported. Shopify’s Customer Privacy tools honor GPC for sale-of-data opt-out when that signal is present.
Questions about cookies
Privacy questions go to info@brainbumps.com or the contact form.
